Come up with the packaging design for the apetito product innovation “Schnitzelkrönung”

Your new packaging design should include design approaches for all four flavors (Zigeuner/Sauce Zingara, Champignon-Rahm/Creamy Mushroom, Zwiebel-Sahne/Creamy Onion and Spinat-Hirtenkäse/Spinach & Soft Cheese) – either on the basis of the attached initial design route or in a new design environment.

In the design of your front packaging layouts the already photographed product images should be used, whereby design modifications of the product images are possible.

The three USPs “3D Crown Topping”, “Quality” and “Indulgence/Emotionality” must be conveyed by the packaging design. The following key benefits of the product should be mentioned in the text:

• The high quality of the meat; the best prize pork is used for the schnitzel topping
• The fact that the consumer can “crown“ the schnitzel with the topping themselves

It’s up to you how you formulate the key benefits in the text.

The apetito brand must be depicted. The packaging must also be able to hold its own in the very trade brand-biased– and therefore price-aggressive – market and be perceived as a new product.

Overall your packaging design should be adapted to the existing apetito product range and the apetito target group. The apetito homepage (www.apetito.de) should serve as orientation.