Relaunch of the traditional German beer brand DAB with focus on the Italian market.

The first step and main task consists of developing a new logo and label design for DAB 0.33 l bottles.
The second step consists of adapting all packaging types used in the Italian market (0.5 l can incl. 6×0.5 l cluster; 0.25 l bottle incl. 6×0.25 l cluster; 0.33 l three-pack cluster).

Give thought to what the design might look like for other export countries. The term “cruda” would then be replaced by “pure/all natural.”

Why the need for a new design?
Various signals from the Italian market and several consumer analyses confirm a negative feeling about the presentation of DAB.